Alison Brown, Realtor, Coldwell Banker Residential Brokerage President’s Elite, CRS, CBR


Selling a house may prove to be difficult, particularly for those who are competing against dozens of rival sellers in the same city or town. Fortunately, there are lots of things that you can do to gain a competitive advantage over rivals in a fierce housing market.

Now, let's take a look at three tips to help you get a leg up on the home selling competition.

1. Focus on Curb Appeal

How your residence looks to buyers can have far-flung effects on the house selling journey. Thus, if you allocate time and resources to upgrade your house's curb appeal, you can differentiate your home from all others in your area. And as a result, you could speed up the home selling cycle.

To enhance your home's curb appeal, eliminate clutter and debris in front of your residence. Also, if there is any damaged home siding, you should fix this problem.

If you are unsure about how to improve your home's curb appeal on your own, you can always hire professionals to help you out, too. These professionals will take the guesswork out of home exterior improvements and allow you to upgrade your residence's curb appeal without delay.

2. Set an Aggressive Initial Asking Price

If you price your home too high, you risk alienating prospective buyers. Or, if you price your house too low, you risk missing out on the chance to optimize your home sale earnings.

Ultimately, it is beneficial to establish an aggressive initial home asking price. If you learn about the local housing market, you can compare your residence to available houses in your city or town. Then, you can use this housing market data to help you establish a competitive initial asking price for your home.

You may want to conduct a home appraisal as well. That way, you can receive a property valuation that you can use to help you set an aggressive initial home asking price.

3. Collaborate with a Real Estate Agent

Navigating a fierce housing market often is challenging for first-time and experienced house sellers alike. Lucky for you, real estate agents are available who can help you simplify the house selling journey.

By hiring a real estate agent, you can collaborate with a home selling expert. Typically, a real estate agent will work with you to create a custom home selling strategy. And when you are prepared to sell your home, a real estate agent will ensure that you can put this plan into effect and achieve the best-possible results.

Furthermore, a real estate agent will help you review any offers to purchase your house. He or she is happy to provide honest, unbiased home selling recommendations. By doing so, a real estate agent will help you immediately sell your residence and get the best price for your home.

Ready to sell your house? Take advantage of the aforementioned tips, and you can quickly and effortlessly sell your home in a competitive real estate market.


A home showing may play a key role in your ability to sell your house. If a showing is successful, a buyer may submit an offer in the hours or days that follow. On the other hand, if a home fails to impress during a showing, a buyer likely will continue to search for the perfect residence.

It can be easy to ensure that a home showing is successful. Now, let's take a look at three steps that home sellers can follow to increase the likelihood of a successful showing.

1. Clean Your Home

A neat, tidy home is likely to make a positive first impression on potential buyers. Therefore, you should allocate the necessary time and resources to clean your home from top to bottom prior to a showing.

Mow the front lawn, trim the hedges and perform assorted home exterior maintenance. That way, you can instantly boost your house's curb appeal.

Also, wipe down countertops, vacuum carpets and complete various home interior maintenance. By doing so, you can guarantee that potential buyers will like what they see as soon as they walk through your home's front door.

2. Remove Personal Belongings

The goal of a home showing is to help a potential buyer envision what life would be like if he or she purchases your house. As such, you'll want to take down artwork, photographs and any other personal belongings before a home showing. Because if you keep these items on display, it may be tough for a buyer to picture himself or herself as the owner of your home.

Don't forget to eliminate as much clutter from your home as possible too. If you put excess items in storage or sell or donate these items, you can cut down on clutter and show off the true size of your residence.

3. Be Flexible

After you perform extensive home interior and exterior cleaning and remove myriad personal belongings from your residence, it may be only a matter of time before a home showing is scheduled. If you remain flexible, you can boost your chances of hosting as many home showings as possible.

There is no telling when a prospective buyer will want to check out your residence. Thus, if you maintain your flexibility, you'll be ready to leave your house at a moment's notice to accommodate a buyer's request for a showing.

After a home showing, you may receive buyer feedback as well. If a buyer leaves negative feedback about your residence, there is no need to worry. Use this feedback to identify and address problem areas in your house, and you can guarantee that future home showings hit the mark with buyers.

Lastly, if often helps to work with an expert real estate agent when you sell your house. This housing market professional is happy to help you get ready for a home showing and will offer honest, unbiased home selling recommendations. As a result, a real estate agent can help you get the best possible results throughout the home selling process.


Selling a house should be a rewarding experience. Yet problems may arise that prevent you from quickly and effortlessly selling your house and maximizing its value.

Lucky for you, we're here to offer insights to ensure you can seamlessly navigate the home selling journey.

Now, let's take a look at three tips to help you enjoy a successful home selling experience.

1. Perform Home Upgrades

How your house looks to buyers is a factor that could impact how quickly your residence will sell. For example, a residence with a messy front lawn is unlikely to make a positive first impression on potential buyers. On the other hand, a residence that features a clean, pristine front lawn may generate lots of interest when prospective buyers see this house for the first time.

Allocate time and resources to upgrade your house's exterior. Mow the front lawn, trim the hedges, fix any damaged siding and perform home exterior maintenance and repairs. That way, your house's curb appeal will make it easy for potential buyers to fall in love with your residence as soon as they see it.

Also, don't forget to conduct home interior upgrades. If homebuyers like what they see when they enter your home, you may boost the likelihood of a fast, profitable home sale.

2. Remove Clutter

Antiques, decorations and various personal items may fill your house. Although these items may provide your house with a distinct look and feel, they are unlikely to do you any favors as you try to showcase your residence to buyers.

Ultimately, it helps to eliminate as much clutter as possible from your home. If you can show off the true size and beauty of your living space, homebuyers should have no trouble envisioning what life may be like if they purchase your residence.

3. Hire a Real Estate Agent

Selling a house can be challenging for first-time and experienced home sellers alike. Fortunately, if you hire a real estate agent, you can receive comprehensive assistance as you navigate the home selling journey.

A real estate agent will do everything possible to ensure you can enjoy a rewarding home selling experience. He or she will learn about you and your home selling goals and put together a personalized home selling strategy. Plus, a real estate agent will promote your residence to prospective buyers, set up home showings and open house events and respond to any buyer questions about your home.

In addition, if you receive an offer to purchase your residence, a real estate agent can help you evaluate this proposal. A real estate agent can provide home selling insights as you weigh the pros and cons of an offer to purchase. By doing so, he or she will enable you to make an informed decision.

Ready to take the guesswork out of selling your residence? Take advantage of the aforementioned tips, and you can benefit from a rewarding home selling experience.


A home showing often plays a key role in the property selling journey. In fact, if your house dazzles a buyer during a showing, you may receive an offer to purchase your residence shortly after this individual views your home.

Of course, there is no guarantee that a house showing will lead to a fast, profitable home selling experience. But if you know how to plan ahead for a house showing, you could boost the likelihood that this event will lead to an offer to purchase your residence.

There are many things that sellers need to consider before they host a house showing, such as:

1. The Condition of a Home

Dedicate time and energy to enhance your home's interior and exterior. That way, a buyer can fall in love with your residence during a showing.

To bolster your house's interior, you should clean each room of your home as best as you can. Also, don't forget to eliminate clutter that otherwise may make your house appear small and cramped.

Meanwhile, to upgrade your house's exterior, you should mow the lawn, fix any cracked or damaged home siding and perform other repairs. If you need assistance with home exterior upgrades, you can always reach out to property improvement professionals, too.

2. Scheduling Options

You should make it simple for a buyer to schedule a house showing at his or her convenience. By doing so, you can provide buyers with lots of options to view your residence – something that may help you speed up the house selling cycle.

For sellers, it helps to maintain flexibility in regards to home showings. And if you are open to home showings on nights and weekends, you could give buyers plenty of opportunities to check out your house in-person.

3. Your Home Selling Expectations

If a buyer wants to make an offer to purchase your home following a showing, you may have only a limited amount of time to determine how to proceed. However, if you establish house selling expectations, you can quickly decide whether to accept, reject or counter a buyer's offer to purchase your home.

For those who are concerned about hosting home showings or completing other house selling tasks, you may want to hire a real estate agent. This housing market professional is ready to assist a home seller and ensure this individual can easily navigate the property selling journey.

A real estate agent is dedicated to a seller's success. Thus, he or she will work with a seller, learn about this individual's goals and plan accordingly. And if a seller ever has concerns or questions, a real estate agent can respond to them.

When it comes to hosting a home showing, there is no need to stress. By considering the aforementioned factors, a seller can plan ahead for a house showing. And as a result, a seller may be able to accelerate the home selling journey.


Sellers who are eager to attract serious buyers and maximize the value of their home often utilize home staging as a way to leave a good impression.

Homes that are skillfully staged look better in photos online, creating more leads, showings, and ultimately, offers. Furthermore, prospective buyers want to be able to envision themselves living in a home. Staging makes it easier for them to understand what it would look like and how spacious it will feel once it has been furnished.

Home staging by the numbers

You don’t, however, have to take my word for it. The National Association of Realtors (NAR) releases an annual report which collects and analyzes survey data from nearly 2,000 agents regarding their experience with home staging.

In their findings, they note that 62 percent of agents agree that staging a home lessens the time the property is for sale. Furthermore, 77 percent of agents said home staging makes it easier to visualize living in a home that would otherwise be empty.

Which rooms should be staged?

Staging an entire home takes an enormous amount of time and money. One way to simplify the process is to stage a select few rooms. In the NAR’s study, they asked agents which rooms they typically staged when selling a home. The results:

  • 83% Living Room

  • 76% Kitchen

  • 69% Master Bedroom

  • 66% Dining Room

  • 53% Bathroom

  • 31% Yard Space

  • 25% Children’s Bedroom

  • 21% Guest Bedroom

From these results, we can ascertain that it’s important to stage the main rooms of your home. Lesser used a multi-purpose rooms (like offices and guest rooms) aren’t as important to stage.

Can staging your home increase the sale price?

It’s difficult to say with certainty if, and by how much, home staging affects the sale price of a home. However, if staging your home is successful at getting the attention at a greater number of prospective buyers, there’s a good chance you’ll be able to go with the highest bidder.

When the NAR asked agents if staging increases the amount buyer’s offer on a home, their responses were somewhat mixed.

  • 29% of respondents thought it increases the offer by one to five percent

  • 21% of respondents say it increases the offer by six to ten percent

  • 8% said it increases the offer from between eleven to twenty percent

  • 14% said it had no impact on the dollar value of the home

  • 27% were unsure if it had an impact on the dollar value

In general, it would seem that most agents feel that staging a home not only improves a buyer’s opinion of a home, but also increases its sale value. If you’re planning on selling in the near future, staging at least part of your home could be something to consider to give your property a competitive edge.




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